Stephen Baldwin Applauds Haileys Billion-Dollar Beauty Deal A Proud Dad Speaks Out.
Stephen Baldwin is one proud father. The 59-year-old actor recently shared his excitement over his daughter Hailey Bieber’s big business move—selling her skincare brand, Rhode, to e.l.f. Beauty in a billion-dollar deal. Speaking on The Adam Carolla Show on June 25, Baldwin called Hailey “super smart” and praised her sharp sense for business.
“It took her three years,” he said. “What, did you think that was just some rotten tomatoes journey?” he joked, hinting that her success was built on hard work, not luck. Baldwin made it clear that Hailey’s journey in the beauty industry was far from easy and that her decision to sell came after thoughtful planning and careful timing.
From Modeling to a Major Businesswoman
Hailey Bieber first made her name as a successful model, walking the runway and appearing in top fashion campaigns. But Stephen Baldwin says her talents go far beyond modeling. “She succeeded as a model prior to everything she’s doing now,” he noted, highlighting how she transitioned into entrepreneurship with focus and vision.
According to Baldwin, Hailey had opportunities in the cosmetics world long before launching Rhode but turned them down. “The cool part was she actually had an offer to do something pretty big and cool in the cosmetics a couple years ago—and didn’t,” he revealed. That decision paid off, allowing her to build her own brand from the ground up on her own terms.
Rhode quickly gained popularity for its clean aesthetics, affordable prices, and celebrity backing. The brand stood out in a crowded market, earning loyal fans and strong sales, which ultimately led to the billion-dollar acquisition by e.l.f. Beauty.
Letting His Kids Lead Their Own Path
Stephen Baldwin also opened up about his parenting style, saying he prefers to give his children the space to make their own choices. “I let my kids do what they’re doing,” he said during the interview. His relaxed approach seems to have worked well—both Hailey and her sister Alaia have built successful careers in their own right.
“And if they want to throw a boomerang at me, I’ll call them back,” Baldwin added with a laugh, suggesting that he’s always there for them, but only when they need him.
It’s clear Baldwin admires Hailey’s independence and strong work ethic. He respects that she’s carving out a name for herself in a completely different industry—and doing it well.
Hailey’s decision to sell Rhode is being seen as one of the most successful celebrity beauty business deals in recent memory. Not only has she turned her personal brand into a household name, but she’s also positioned herself as a serious businesswoman in the beauty world.
With e.l.f. Beauty now backing Rhode, fans can expect even more growth, global expansion, and possibly new product lines. As Hailey steps into the next chapter of her career, she does so with her family’s full support—and a billion-dollar deal to back her up.
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